Tag Archives | greenwashing

What Does Eco Friendly Mean?

We encounter eco-friendly terminology everywhere nowadays: at the stores you visit, on the products you purchase, in the news you read, in eco friendly blogs and in casual conversation.  Over the past few years, environmental sustainability has become a hot topic, due partly to the buzz surrounding global warming.  People have become increasingly aware of […]

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Greenwashing Sins Exposed!

Greenwashing is defined as the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service. The 7 Sins to watch out for are: 1. ‘Sin’ of HIDDEN TRADE: whereby a product suggests it’s ‘green’ based on a narrow set of attributes. 2. ‘Sin’ of VAGUENESS: […]

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Top 5 Misleading Green Labels

Green is big business these days and some companies are taking advantage by making their products sound eco-friendly when they really are not. It’s called “greenwashing” and it’s a growing problem. Most greenwashing terms sound attractive to eco-conscious shoppers when in reality they are vague, misleading or meaningless. A recent study showed a whopping 95 […]

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What does ‘Green’ really mean?

Green science or products can be loosely defined as the term for any application of science, knowledge or technology towards improving the relationship between human technology involvement and the impact this has on the environment and natural resources. It is a broad category, in that it can cover many different facets of technology and human […]

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Bamboo Clothing: Green, or Greenwashed?

If you’re looking for more eco-friendly clothing, should you choose bamboo? Bamboo has been touted for the last several years as being one of the most environmentally-responsible fabrics on the market. A hardy grass, it grows like a proverbial weed, sometimes sprouting 4 feet in a single day – and that’s without the assistance of […]

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