We encounter eco-friendly terminology everywhere nowadays: at the stores you visit, on the products you purchase, in the news you read, in eco friendly blogs and in casual conversation. Over the past few years, environmental sustainability has become a hot topic, due partly to the buzz surrounding global warming. People have become increasingly aware of […]
Tag Archives | greenwashing
What Does Eco Friendly Mean?
Greenwashing Sins Exposed!
Greenwashing is defined as the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service. The 7 Sins to watch out for are: 1. ‘Sin’ of HIDDEN TRADE: whereby a product suggests it’s ‘green’ based on a narrow set of attributes. 2. ‘Sin’ of VAGUENESS: […]
Top 5 Misleading Green Labels
Green is big business these days and some companies are taking advantage by making their products sound eco-friendly when they really are not. It’s called “greenwashing” and it’s a growing problem. Most greenwashing terms sound attractive to eco-conscious shoppers when in reality they are vague, misleading or meaningless. A recent study showed a whopping 95 […]
What does ‘Green’ really mean?
Green science or products can be loosely defined as the term for any application of science, knowledge or technology towards improving the relationship between human technology involvement and the impact this has on the environment and natural resources. It is a broad category, in that it can cover many different facets of technology and human […]
Bamboo Clothing: Green, or Greenwashed?
If you’re looking for more eco-friendly clothing, should you choose bamboo? Bamboo has been touted for the last several years as being one of the most environmentally-responsible fabrics on the market. A hardy grass, it grows like a proverbial weed, sometimes sprouting 4 feet in a single day – and that’s without the assistance of […]

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Jojo Tanks Suppliers April 21, 2019
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Fear of a dry future for Cape Town June 27, 2018
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What is Raw Water, and is it healthy? January 7, 2018
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Rainwater Harvesting Calculator – South Africa December 29, 2017
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Lowveld Dam Levels – Watch out for the 2017/2018 dry season March 29, 2017
- Washing Machine Water Efficiency March 26, 2011
- Don’t Let your Swimming Pool Backwash Water Damage the Environment May 11, 2010
- The Use of Wind Turbines vs Solar Power in South Africa May 8, 2010
- The FIFA World Cup’s Carbon Impact June 4, 2010
- What is a Natural Swimming Pool? May 6, 2010