Global Water Shortage an Opportunity for Investors

The world’s population is growing exponentially, and overpopulation is already becoming a problem. According to the United Nations, the global population will surpass 10 billion by the end of this century. A rise in population of that scale will create problems for the world, but lucrative opportunities for smart investors.

water investment

As water becomes more scarce, filtration will have to become more efficient and less costly. The companies that provide water services have a massive opportunity for growth.

water scarcity 2025

Water Usage

It’s logical to think that water usage will increase proportionally to our population, however our situation is worse than that. According to the United Nations Environmental Programs, water use is increasing at a much faster rate than populations. With exponential population growth, and even faster growth of water usage, there is a quickly growing need for water filtration services. A massive water shortage would affect a lot more than the running water we have in our homes. As you can see in the chart below, 70% of water use is for irrigation. Without this water we would have no way to grow crops for food or the materials we use in everyday life.

water usage percentages

How to Invest in Water

There are many ways you can gain exposure to the water industry. You can pick individual companies (here’s a list from, you can buy an exchange traded fund like the PowerShares Water Resources Portfolio (PHO), or you can even customize your own water portfolio on a website like Motif Investing. Even if you don’t want to use Motif Investing, they have some good companies listed that you may want to consider. It’s up to you to decide which of these investment methods is right for your portfolio, but as long as you gain exposure to some good water infrastructure and filtration companies, you should see solid returns down the road.

Source: Seeking Alpha

Investing in water stocks is a wise decision as the cost and value of water will rise dramatically in the coming years.  Homeowners and businesses can also ‘invest’ in water and save money in the short, medium and long term by installing water conservation systems such as greywater recycling systems and rainwater harvesting systems.  A single, small rainwater tank or rain barrel can be used to store water for garden irrigation.  Most people quickly realise the value of harvesting rainwater and invest in more storage capacity (above ground water tanks or underground water tanks) and in many cases, eventually wean themselves off expensive (and often unreliable in South Africa) municipal water.  Click on the links below to view the wide range of JoJo water tanks, JoJo rainwater tanks, JoJo tank stands and other JoJo Tanks products available in South Africa.

JoJo Tanks South Africa offer a wide range of plastic water tanks and chemical tanks to suit every household, business or agricultural need, including silo tanks and silo tank stands.  See JoJo Tanks VERTICAL TANKS, HORIZONTAL TANKS (transporter tanks), STEEL TANK STANDS and OTHER JOJO PRODUCTS. Also see JoJo Tanks’ NEW 6000 LITRE UNDERGROUND TANKS. Also see our FAQ and WATER TANK PRICES.

JoJo’s superior polyethylene plastic water tanks and steel water tank stands make JoJo Tanks the leaders in plastic water tank technology and the quality, affordability and guarantee on these water tanks make JoJo products the best choice in South Africa.  JoJo’s water tanks and chemical tanks come standard with a number of features that are often lacking on cheaper/inferior plastic tanks made by other companies in South Africa.

We are authorised JoJo Tanks dealers in South Africa and dispatch orders directly from JoJo Tank depots to save on transport costs. Full range of JoJo Tanks products and JoJo water tanks for sale.  CONTACT US for a quote on the right JoJo water tank or other JoJo product for you.  Special discounts are available on multiple orders of chemical tanks and water tanks and to our commercial and government customers.


(15000 litre and 20000 litre JoJo vertical water tanks also available on order)

Live in the USA and need rainwater harvesting equipment?  Click HERE!


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