Tag Archives | consumer brainwashing

Greenwashing Sins Exposed!

Greenwashing is defined as the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service. The 7 Sins to watch out for are: 1. ‘Sin’ of HIDDEN TRADE: whereby a product suggests it’s ‘green’ based on a narrow set of attributes. 2. ‘Sin’ of VAGUENESS: […]

Read full story Comments { 0 }